What I built with RISE

A 30-second commercial for my business, every RISE level, all six visual styles and a wall of 100 brands in motion. All made with Jack Roberts' RISE video and the prompts he shared.

A 30-second commercial for Website Formula My real build day: Trello all day, changes from 3 to 5, then a video message from me when the site goes live.

Seven levels, run for real.

Jack's prompt for each level, filled in with my own content and made in Claude Design and Claude Code.

Level 1 · Slide

A slide that moves on its own

My How It Works slide, redrawn in code. A beam of light runs along the gold line and lights each step in turn.

Level 2 · Website hero

A website hero that comes alive

The Hale Stoneworks homepage, with a real fire video from Higgsfield burning behind the headline.

Level 3 · Reel graphic

A reel graphic, timed to my words

An 11-second clip of me talking. Every caption and graphic lands on the word I'm saying. Turn the sound on to hear it line up.

16:9

9:16

1:1

Level 4 · B-roll

One B-roll clip in every size

Coffee steam draws a video player, a photo feed and a post. One scene, laid out for YouTube, Reels and the feed.

Level 5 · Logo

My logo, revealed

A gold thread draws the real Website Formula logo, then the wordmark wipes in with a glint.

Level 6 · Borrowed style

A look borrowed from one image

How Firecrawl reads a website, explained in the style of a Bauhaus poster.

Level 7 · 100 brands

A hundred websites in. A hundred films out.

Firecrawl pulled each brand's logo, colors and fonts from its website. One template turned each brand into its own short film, and all 100 play together on one wall.

Brand names and logos belong to their owners.